Jay Z we totally respect you for the Holy Grail and for repping the slogan trend and making a truly well-founded point about celebrity and about fashion too. But before this vogue of stars making a point on t-shirts where did the trend for slogans come from and why is it suddenly getting so popular?
Slogan t-shirts and sweaters were originally a huge trend during the 80s punk-rock, rebel era and were another form of expression for the hip 80s crowd. Leaders of this trend in the 80s included Betty Jackson and her collection of colourful slogan jumpers and crop tops and of course the 80s brand that has now been resurrectedBoy London, which has seen a huge revival by fashion icons like Rihanna.
Most commonly worn with denim, shades and sneakers the slogan trend had very a casual vibe in the 80s, however this trend has been taken to great new heights in today’s fashion-sphere with pioneering designs, more controversial and ironic puns on big brands and through the use of graphic prints which have all given this trend a huge fashion update.
On The Runway
Several designers at London Collections: Men and across the globe have featured slogan designs in different and interesting ways.
Astrid’s collection at the MAN showcase (an initiative started by Topman and Fashion East in 2005) was inspired by body building and power dressing with big boxy shapes in strong gold and purple colours, whilst her use of her own brand as a slogan only added to the powerful impact of the clothes.
Comparatively, super fun knitwear label, Sibling, went to another extreme with their interesting use of slogans against bulky layered shapes, which emphasised the great embroidery skill of their collection and in terms of their slogans, ‘GO TO HELL’, we are sure that their crazy/ trendy puns will be a huge hit with their fans!
Whilst the other two designers favoured the more sport-luxe, casual version of the slogan trend it can also be worn in a more formal way as arty designer Xander Zhou shows with his deconstructed aesthetic featuring great roll-neck crop top and trouser combinations and off-the-shoulder dynamic garments. Obviously this is a bit more fashion forward but a fantastic example of how to dress up a slogan top/jumper.
In Store // How To Wear It:
We at MFM are aware that, although these runway versions of the slogan trend are superb and fashion forward, some more conservative men would like to play down the trend for a more ‘ready-to-wear’ feel and here’s how you can.
With style icons like Dizzie Rascal, Tinnie Tempah and Cara Delevigne making brands like Boy London, Homies and Hype big names – it is has now become even easier to get your hands on simple, logo printed t-shirts like the ones below, which can just be flung on with some jeans and trainers and you are good to go.
Print & Slogan
If you wanted to add a little bit more edge and more fashion forward edge you could explore tops with slogans imprinted on or behind graphic images for a bigger statement and to lift your outfit further, like ASOS’ hot new brand Sons of the Silent Age which uses classical art with a varsity edge.
Graphic As Slogan
However if you want to make your slogan tee more formal or for a nice night out then Givenchy’s graphic print designs are your answer as they have substituted slogans for iconic images that are synonymous with the brand such as the Madonna themed motif and the new Doberman.
Slogan Sweats/ Jumpers
And just in case you felt the weather was getting a little peaky or if you are more comfortable in sweaters or even if you wanted to wear a jumper instead of a light jacket these are some great options to wear with dark denim or shorts for a truly trendy, Shoreditch-esque look.
So we hope you enjoyed this exploration of the slogan trend in all it’s forms as we believe this trend is already pretty big news but will only continue to get bigger as it starts to transform further. You just have to remember that the key to this trend is to stay playful, even if you are wearing a top as a tank over a nice shirt in a formal look – be imaginative and get creative guys because it’s our turn to have fun with fashion.